Vol. 01 — Strategy, Research & Innovation, served warm↓ Scroll, slowly
We bring sunshine to messy problems.
A collective of strategists, researchers, creatives and brand builders helping organizations find clarity in messy situations — and turn good intentions into real-world action.
Sometimes that means designing a new service. Sometimes it means validating a business idea. Sometimes it means helping a team finally have the conversation they've been avoiding for six months. We're comfortable with all of it.
§ 01 — What we do
Better questions. Betterideas. Better futures.
We work at the intersection of business, human behavior and execution. Whether you're exploring a new opportunity, redesigning an experience, validating an idea or looking for momentum — we help turn complexity into action.
01
Find your next opportunity
Understand what people need, uncover opportunities and identify which ideas are worth pursuing.
Could include
—Customer and behavioural insights
—Opportunity mapping
—Concepts and validation
Business innovation & new ventures · Behavioural research, ethnography & insight
02
Make your next move clear
Find focus, sharpen your proposition and build a practical plan for what comes next.
Could include
—Positioning and value proposition
—Business models
—Growth and go-to-market roadmaps
Strategy, growth & go-to-market · Team alignment & ways of working
03
Bring it to life
Turn strategy into services, experiences and launches, bringing in the right specialists when needed.
Could include
—Service and experience design
—Prototypes and pilots
—Brand and launch execution
Service & experience design · Brand, marketing & growth · Building new capabilities
Specialist service
Research recruitment & niche audience sourcing
Connecting teams with specialised Spanish and European research participants — from niche B2B profiles to hard-to-reach consumer demographics.
Great work happens when smart thinking meets human connection.
Fig. 02 — In actionFig. 03 — Building together
We don't hide behind industry jargon or ready-made answers. We're present, we listen, and we try to understand what's actually happening beneath the surface.
i.
We embed, not parachute
Rather than working from the outside, we embed ourselves within teams, creating the trust, energy and openness needed for ideas to flourish.
ii.
We say what we know — and what we don't
No jargon, no ready-made answers. We're comfortable saying what we know, what we don't, and what we still need to learn.
iii.
We think together
Sessions are thoughtful, lively and collaborative — safe spaces for honest conversations, diverse perspectives and bold thinking.
“The best solutions rarely come from a single expert. They emerge when people feel comfortable enough to think together.”
§ 03 — The collective
We travel light.
— No large teams
— No unnecessary complexity
— No innovation theatre
Just curious people, sharp thinking, a trusted network.
GF
Gemma Ferrer
Business Innovation, Growth & Marketing
Helps organizations identify growth opportunities, design business models and bring new initiatives to market. 16+ years across consulting, corporate and agency — venture design, growth strategy, digital marketing, media and organizational scaling.
BS
Bernadett Sztanó
Behavioral Research & Strategic Design
Strategic researcher and innovation consultant at the intersection of behavioral insight, service design and business transformation. Translates complex human behavior into products, services and systems people genuinely adopt and trust.
§ 04 — Extended network
Specialists on speed-dial.
A trusted network we activate according to each project — so we bring exactly the right minds to the table.
Fig. 04 — Put us on speed dial
01Trend Research
02SEO / GEO
03AI Automation
04Paid Media
05Branding
06Creative Direction
07Content Production
08Photography
09Film & Production
§ 05 — Experience our founders bring
Problem solvers like problems. Big or small.
From startups and founder-led businesses to global organizations — here's a taste of the brands our founders have worked with along the way:
Moco Museum✺IKEA✺Hewlett Packard✺Deutsche Telekom✺Citibank✺Heinz✺PepsiCo✺Danone✺The Post Office✺Dynamo Production✺TaskRabbit✺Nivea✺Font Vella✺BrewDog✺Tipsterchat✺Moco Museum✺IKEA✺Hewlett Packard✺Deutsche Telekom✺Citibank✺Heinz✺PepsiCo✺Danone✺The Post Office✺Dynamo Production✺TaskRabbit✺Nivea✺Font Vella✺BrewDog✺Tipsterchat✺